With trailers for 2015 summer tentpoles overly replete with spoilers : Terminator Genisy, Avengers: Age of Ultron, it leaves many moviegoers conjuring the most convenient way to possible avoid major studios ruining some of the most anticipated films for the year. In a subjective medium, it should come as little surprise that movie fans disagree on what studios should show in trailers – and where to draw the line in marketing memorable moments and plot twists (especially prior to release). Did the studio show too much and/or spoil moviegoer experience when they:
Some will argue that movie lovers are just being overly sensitive – and that avoiding or accepting spoilers is part of being a film fan (especially if that fan closely follows movie news sites). Still, while some spoilers might “come with the territory” of consuming pre-release film marketing, there’s no doubt that, for many cinephiles, studios are not striking an acceptable balance between building excitement and maintaining surprises. Bringing the point full circle, Terminator: Genisys isn’t even the first time that Paramount Pictures has played fast and loose with spoilers in Terminator trailers – marketing their prior installment, Terminator: Salvation, on the back of a major second-act reveal: Marcus Wright is (unbeknownst to him) a Terminator. Until things changes (and don’t expect it to happen any time soon), what can moviegoers do to avoid pre-release spoilers? Perhaps just stay off the internet but, in the specific case of film trailers, the only true way to combat cavalier studio marketing is to become more selective about which movie trailers you watch – and who you follow on social media.
If you already know that you’re going to watch Star Wars: The Force Awakens, Spectre or The Hunger Games: Mockingjay Part 2, decide whether or not the risk of being spoiled is worth being part of pre-release water cooler conversation. Some fans enjoy spirited debate and speculation in the run-up to a film’s release but that insight comes at a cost to surprises a moviegoer might experience in a darkened theater with little knowledge of what to expect. Given that things are unlikely to change, every movie fan has to ask the same question, “What is more important to me? Reveling in the hype and buzz leading up to a film release or experiencing an unspoiled time at the theater? Fans who truly dedicate themselves to remaining unspoiled will, without a doubt, be navigating a minefield of marketing but being actively aware of what they do (and do not) click on is the first step. After all, even knowing that movie previews are often chock-full of spoilers these days, how many viewers actually stop to think about whether they’re prepared to be spoiled when they click to watch a new trailer online? Next time, take a second to make a conscious decision about whether you are willing to be spoiled – because the studios have already made their decision: spoilers sell.
20 Comments
jake377
9/17/2015 07:44:24 pm
i dont mind the flurry of trailers or tv clips. I just hope they're smart enough not to give away too much
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Cdslaer
9/23/2015 08:51:19 pm
Thinking the same thing. especially with the new Star Wars: Episode VII - The Force Awakens. Don't want them to mess it up for me like how what they did Terminator and Avengers
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kb(admin)
9/24/2015 09:56:30 pm
Well Cdslaer, for the star Wars, i dont think there needs to be much worry. They have only release 2 trailers and a handful of clips with not much revealed than the ordinary
utubemaniac
9/30/2015 10:14:38 am
That's the thing Jake, they aren't smart enough to not reveal everything. Damn Studious, ruining everything for everyone
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Carl
10/6/2015 07:09:34 pm
I have seen worse spoilers than the terminator: Genisy
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Jedi Knight
10/7/2015 03:14:25 pm
I agree, a lot worse than Genisy. I guess its a terminator thing because they did In salvation
Chris Burkhart
10/7/2015 04:39:53 am
I really do mind and don't intend on these studios spoiling it for us moviegoers
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rick carlton
10/7/2015 03:43:23 pm
Actually I think Genisys hit the nail on the head in relation to spoiler. I wonder if they really though revealing such a major would result in person turning up in droves because mr 'ill be back has returned. gtfoh
mightypst
9/23/2015 08:56:07 pm
I don't think there is muchone can do avoid this, unless as you stated, just avoid the internet altogether. Maybe not altogether, but the trailer for that specific movie. that's if is feasible to do so
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rippershred
9/30/2015 10:20:08 am
Like people are actually gonna do that
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sarah
9/23/2015 09:00:21 pm
It would be good if you write more blogs, there are very insightful. i come on for your movie news update, but rarely see the blog update as much as your front page
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kb(admin)
9/24/2015 09:53:28 pm
Thanks for the support sarah. I actually do write blogs frequently, but mostly post them on a particularly schedule, primarily Friday along with damfunny or sunday. Meanwhile Monday is Box Office Update. I plan to start my new tab, Movie Battles on a Wednesdays. But Will Definitely keep you and my followers posted
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Sarah
9/25/2015 05:32:51 am
Ok, I look forward to it.
donthinkIAintwatchingyou
10/9/2015 06:43:22 pm
I agree, sarah. A site that actually writes good movie blogs. Looking forward to see more
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Lisa Bricoe
10/7/2015 04:32:16 am
really? Enlighten us. Genisys has to be one of the only film that gives away such a major twist, finding out john Connor is a terminator
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King Hill
10/11/2015 09:33:16 pm
Stop complaining and just enjoy the films
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Neal Adler
10/12/2015 07:23:44 am
This is easier said than done. Which fanatic moviegoer of their favorite franchise is willing to turn a blind eye to any new trailer that is released. Its like walking pass an ice cream store and trying to cover your eyes. Preposterous
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FanMayweather
10/13/2015 07:16:23 pm
I bet every fast food restaurant you walk pass u stop and fill your gut with food. I can just imagine you now fat
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10/19/2015 08:48:09 am
Well Kb, the new Star Wars: The Force Awaken Trailer is releasing today. Lets see if the Disney Studio can keep their pants, not to show too much and leave some for the imagination. I'm looking forward to see the trailer, what im not anticipating is any spoilers that gives away too much that may turn me and other moviegoers away
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10/19/2015 11:47:37 am
Indeed. I've been anticipating this film for over year. Don't want anything to jeopardize that moment
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